Chocolate Bar, Advertising Concept - 2025

Candy bar personal study inspired by popular culture advertising campaigns and product shots.
I started the concept and model in Maya, then down the line to set up, light and render in C4D/Redshift.
Had a lot of fun with the concept/art direction, modeling, UV, sculpting, rigging, texturing, lighting, shading/materials, setup/rendering and multi-layer compositing. It was especially fun finding the chocolate swirls' perfect path flow through the bars and investigating the interesting light catching surface subtleties which help push its depth. Lastly, a classic nod to bring the piece together in a triangle composition. The swirls texture color variations and final scene lighting rig setup was a challenge.
I suppose where this could improve would be to add more details, including a slight subsurface pass to the chocolate path, might really be the finishing touch if I pick this one back up. And some God rays too.

Will add wires, textures, etc. and maybe an animation asap.

Project time, about 32 hours.

Maya, UVLayout, ZBrush, Substance Painter, Cinema 4D, Redshift, Photoshop